Articles Tagged “Cognitive Dissonance”

  • Marketing 101 for Activists

    If you have ever been to Bourbon Street in New Orleans, there is one thing that you would have noticed for sure. No, I am not talking about the babes and the beads. I am referring to a bunch of guys holding signs like “Repent” and “Trust Jesus, He Hates Sin.” Millions of drunk guys and gals have walked by these sincere advocates, but how many people do you think instantly dropped their shots and accepted Jesus into their hearts?