{"id":4847,"date":"2012-07-16T13:39:11","date_gmt":"2012-07-16T21:39:11","guid":{"rendered":"http:\/\/www.fogcityjournal.com\/wordpress\/?p=4847"},"modified":"2022-01-14T14:46:34","modified_gmt":"2022-01-14T22:46:34","slug":"san-francisco-chronicle-to-continue-publishing-discredited-overseas-news-mill-content","status":"publish","type":"post","link":"https:\/\/www.fogcityjournal.com\/wordpress\/4847\/san-francisco-chronicle-to-continue-publishing-discredited-overseas-news-mill-content\/","title":{"rendered":"San Francisco Chronicle to Continue Publishing Discredited Overseas News Mill Content"},"content":{"rendered":"
\"\"

Despite being exposed for using phony bylines, the San Francisco Chronicle says it will continue to publish local news content generated by overseas news mills. Screenshot courtesy SFGate.com.<\/p><\/div>\n

By Rebecca Rosen Lum<\/a><\/strong><\/p>\n

July 16, 2012<\/p>\n

Managers of the Hearst Corp.\u2019s San Francisco Chronicle plan to continue using a controversial overseas content mill that fabricated bylines.<\/p>\n

Despite a protest by the Media Workers Guild, which represents journalists and other staff members at the Chronicle, editor Ward Bushee said the Chronicle will continue buying copy from BlockShopper, a private company whose business practices were revealed on the radio program This American Life<\/em>.<\/p>\n

BlockShopper<\/a> is owned by Journatic, which outsources work to contract writers overseas for $2 – $12 a story, then slaps on American-sounding bylines to create the illusion that the hyper-local content is in fact produced by local reporters.<\/p>\n

The product has clear appeal to news organizations in pursuit of local advertising dollars. Journatic\u2019s clients include the Houston Chronicle, the Chicago Tribune and Newsday. BlockShopper peddles \u201clocal\u201d real estate stories.<\/p>\n

Pacific Media Workers Guild executive officer Carl Hall lodged a protest with Chronicle management soon after the news broke about the phony bylines. Later last week, Bushee met with Guild international vice president Michael Cabanatuan, a Chronicle reporter and former president of the San Francisco-based Pacific Media Workers Guild.<\/p>\n

Bushee told Cabanatuan the Chronicle preferred to devote its newsroom resources to higher-profile coverage than the real estate features and business blurbs BlockShopper provided. Steps will be taken, apparently, to end the fictitious credits, but Hall said he wasn\u2019t buying it.<\/p>\n

\u201cThis level of deception would get our members fired,\u201d Hall said. \u201cThe reaction from the Chronicle seems to be oddly muted. Who knew about it? Who decided it was OK?\u201d<\/p>\n

\"\"

Pacific Media Workers Guild Executive Director Carl Hall. Photo by Luke Thomas.<\/p><\/div>\n

His message for Bushee is a simple one: \u201cThey should can that outfit and hire journalists to do journalism.\u201d<\/p>\n

Any section edited by news staff should be held to the same standards as the rest of the paper, Hall said. Otherwise, lower standards in one part of the paper and its website degrade the entire operation.<\/p>\n

\u201cPeople start wondering if the staffers are real journalists,\u201d Hall said. \u201cThey are willfully deceiving readers.\u201d<\/p>\n

The story on This American Life<\/em>, \u201cForgive Us Our Press Passes,\u201d suggested that even trusted bulwarks in the news business have taken their cues from American manufacturers who offshore manufacturing to countries where jobs are low pay and high stress.<\/p>\n

\u201cJournalism is supposed to be a local institution written by people who care about what\u2019s going on there,\u201d former BlockShopper and Journatic copy editor Ryan Smith told This American Life<\/em> producer Sarah Koenig. \u201cThis is sort of a tattered product that\u2019s written overseas, half-heartedly edited (in the U.S.) and just kind of slapped on the page. There\u2019s something inauthentic about the whole process. The picking of these fake names for writers in the Philippines is just a symptom of that.\u201d<\/p>\n

The Journatic story broke when Smith suffered a crisis of conscience. Smith, who earned $10 an hour for cleaning up copy produced overseas, took his story to Chicago Reader reporter Michael Miner.<\/p>\n

Miner, curious about how well BlockShopper delivered on its promise to divulge \u201ctantalizing details such as what your new neighbor does for a living and how much he or she earns,\u201d consulted the site for information about properties he was familiar with.<\/p>\n

\u201cThe information I got back was bizarrely wrong just often enough to keep me from having any faith in anything the site told me,\u201d he writes<\/a><\/p>\n

That may have had something to do with the compensation: BlockShopper ads seeking freelance writers say they can expect to pocket \u201croughly\u201d $12 an hour: $4 for a story that takes 20 minutes to write, $2 for one that consumes 10 minutes.<\/p>\n

\u201cWith businesses that don’t understand the basic tenets of journalism, things like this are bound to happen,\u201d said Michelle Devera, chair of the Chronicle Guild unit. \u201cIt’s sad really, when you think of all the longtime, quality journalists who’ve been laid off. This is a no-brainer. Without credibility, you have nothing. Without integrity, you are nothing.\u201d<\/p>\n

For Hall, longtime Chronicle science writer, the revelation hurt.<\/p>\n

\u201cI can\u2019t believe the Chronicle, where I worked for 22 years, would countenance this kind of thing,\u201d he said.<\/p>\n

The Chron ran two stories several days ago \u2013 appropriately enough, with no bylines. Its managers said they were disinclined to end its relationship with BlockShopper because of a mere ethics breach, even one that involved lying to readers.<\/p>\n

“Obviously, we’re disappointed that our internal investigation uncovered these pseudonyms,” the story quoted Chronicle President Mark Adkins as saying. “We will work with BlockShopper to make sure these issues are\u00a0resolved.”<\/p>\n

Under the reassuring headline, \u201cContent vendor Journatic’s work checked,\u201d a second article revealed that by running invented bylines, Journatic \u2013 not to worry \u2013 was simply \u201ctrying to achieve better search engine ranking and insulate its writers from reader complaints.\u201d<\/p>\n

BlockShopper real estate stories run personal information about sellers and homebuyers. They often spur lawsuits, said Brian Timpone, co-founder of BlockShopper and CEO of its parent company Journatic. So the phony-byline strategy was used as a legal shield, rather than invest in the more traditional defense against litigation: quality journalism.<\/p>\n

“Our writers were being threatened individually by the subjects of stories,\u201d Timpone said in an interview with Poynter<\/a>. \u201cWe did it to protect them from the\u00a0threats.”<\/p>\n

The company has moved toward generic bylines, like \u201cspecial to Newsday,\u201d or \u201cNeighborhood News Service.\u201d<\/p>\n

But that only eliminates one part of a larger fraud, say editors of Bay Area hyper-local sites.<\/p>\n

\u201cThe use of writers in other countries to cover local news is worrisome, because people who live in the community know it best,\u201d said Michael Stoll, founder and executive director of SF Public Press<\/a>, which covers San Francisco exclusively. \u201cJournalism is not completely reducible to mass production and offshoring.\u201d<\/p>\n

In addition, reporters \u201cmay get the facts wrong because people who do not live here may misunderstand the local context of news,\u201d he said.<\/p>\n

\u201cOur value is in our authenticity, our relationship with our audience,\u201d said Susan Mernit, editor and publisher of Oakland Local<\/a>. \u201cThe value of hyper-local news is having it written by people who are invested in the community.\u201d<\/p>\n

Bill Snyder, freelance journalist and vice chair of the Guild Freelance Unit, said there is no overestimating the ravaging effects of outsourcing on journalists.<\/p>\n

“I’ve covered outsourcing and the destructive effect is has had on the information technology industry for years,\u201d he said. \u201cNaively, I never imagined that off-shoring would become an issue for journalists. How wrong I was.<\/p>\n

\u201cCould anything make it clearer that freelancers and staff journalists are under the same gun?<\/p>\n","protected":false},"excerpt":{"rendered":"

Managers of the Hearst Corp.\u2019s San Francisco Chronicle plan to continue using a controversial overseas content mill that fabricated bylines.<\/p>\n","protected":false},"author":8829,"featured_media":4856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191,1320,222],"tags":[1604,1607,1602,1603,1606,1211,1609,1605,1600,1608,1601],"class_list":["post-4847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-labor","category-media","category-news","tag-blockshopper","tag-brian-timpone","tag-carl-hall","tag-journatic","tag-michelle-devera","tag-pacific-media-workers-guild","tag-phony-bylines","tag-ryan-smith","tag-san-francisco-chronicle","tag-this-american-life","tag-ward-bushee"],"yoast_head":"\nSan Francisco Chronicle to Continue Publishing Discredited Overseas News Mill Content - Fog City Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fogcityjournal.com\/wordpress\/4847\/san-francisco-chronicle-to-continue-publishing-discredited-overseas-news-mill-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Francisco Chronicle to Continue Publishing Discredited Overseas News Mill Content - 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