{"id":5353,"date":"2013-02-13T10:37:58","date_gmt":"2013-02-13T18:37:58","guid":{"rendered":"http:\/\/www.fogcityjournal.com\/wordpress\/?p=5353"},"modified":"2017-11-04T21:42:38","modified_gmt":"2017-11-05T05:42:38","slug":"its-show-time-and-violence-is-golden","status":"publish","type":"post","link":"https:\/\/www.fogcityjournal.com\/wordpress\/5353\/its-show-time-and-violence-is-golden\/","title":{"rendered":"It’s Show Time! And Violence is Golden"},"content":{"rendered":"

\"No<\/p>\n

By Tim Arnold<\/a><\/strong><\/p>\n

February 13, 2013<\/p>\n

It\u2019s doubtful anyone can prove a direct link between \u201cmovie violence\u201d and the abhorrent level of murder by guns in the US.\u00a0 But it is certainly part of the reinvigorated and broader debate on gun control following the horrifying mass murders at the Newtown Elementary School – an issue caught in the \u201ccultural violence\u201d element of the debate that also includes video games, television and the like.<\/p>\n

Based on my recent movie-going experience, it\u2019s the movie producers and marketers who have themselves to blame for their industry coming under such criticism.\u00a0 It\u2019s one thing to respond to the \u201cdumbing down of America,\u201d or at least the perceived interests of potential movie goers, by creating such a vast array of films that include gratuitous violence, because after all, it\u2019s \u201cgood box office.\u201d\u00a0 But it\u2019s quite another to promote these films based solely on the violence they include.<\/p>\n

Hear this first:\u00a0 I am a devout defender of the First Amendment and the freedom of speech it guarantees us.\u00a0 I\u2019m a graduate of the Missouri School of Journalism master\u2019s program, where we were taught freedom of speech and press (media) is everything.\u00a0 I\u2019ve produced some advertising over a 35-year career that is perhaps vulnerable to criticism (the first GoDaddy Super Bowl commercial).\u00a0 And I\u2019m even \u201cin the film business,\u201d as such \u2013 attached to low-budget film that is currently in production.<\/p>\n

But I sat through some 25 minutes of upcoming movie trailers this week that, viewed end to end \u2013 would rain criticism down on the movie business like a ton of bricks.<\/p>\n

Two-and-a-half minute trailers of feature films set for broad release between now and March, sweeping, big-budget films by major studios.\u00a0 My in-theater take away was a blur of spectacular, tumbling, flying, fiery multi-car collisions; savage beatings, facials, knee breakers; people falling several stories, crashing through roofs, smashing on floors; human torture; steroid busting human gorillas \u2013 and the endless, exquisitely graphic, macho, multi-round rapid firing carnage from semi and fully automatic guns, rifles, hand guns and assault weapons \u2013 all of it hyper-amplified by digital sound, just to make sure you get their point.\u00a0 Second and third viewings of these trailers online only confirmed my initial impression:\u00a0 movie producers and marketers are presenting graphic, multi-cut, bass-heavy music and SFX-driven snapshots of all this violence to sell their movies.\u00a0 I can only assume it\u2019s because it\u2019s the ongoing themes of these films, or at least the plot drivers.\u00a0 Regardless, it\u2019s the focus of their marketing.\u00a0 And I can only assume that that is because it works to attract audiences, or at least they think it will.<\/p>\n

Arnold Schwarzenegger\u2019s first film since Terminator Three<\/i> – The Last Stand<\/i> (in between he was a governor\u2026) – focuses on his character, a retired small town sheriff, who mans up to stop a drug kingpin and his gang, and their hostage, from escaping across the border to Mexico.\u00a0 The trailer opens with three knuckleheads blasting away at a side of beef, comparing it to an elephant \u2013 the one they presumably would hunt with this same arsenal of savage weapons.\u00a0 Multiple car wrecks (including one traveling 200mph!), huge, fiery explosions, multi-round assault weapons blazing away at who knows who and finally an energized quick-cut sequence of various townies locking and loading various weapons to the hyper sound of exquisite clicks.<\/p>\n

Makes me wondering what the hell is going on here?\u00a0 And I\u2019m not alone.\u00a0 Actor-Director Robert Redford used his opening address<\/a> for this year\u2019s Sundance Film Festival (17 Jan) to call attention to \u201cthe prevalence of guns in movie posters and promotional spots,\u201d and \u201csuggested the film business contributes to America\u2019s obsession with firearms. \u2018Does my industry think guns sell movies?\u00a0 I think it\u2019s worth asking that question,\u2019 he said.<\/p>\n

So do I.\u00a0 And from what I\u2019m seeing the answer is a clear, ‘hell yes.’<\/p>\n

But wait, there\u2019s more \u2026<\/p>\n

Bullet to the Head<\/i><\/a> stars Sylvester Stallone, who in the opening sequence of the trailer proclaims, \u201cI\u2019m a problem solver.\u00a0 I take out the trash,\u201d as he wastes somebody with a high-powered, long-barrel pistol, and then we see him fire off several more rounds at various \u2026 thugs.\u00a0 All of which you\u2019d have to call a fabulous trailer intro if you\u2019re the movie marketer.\u00a0 Then the requisite spectacular explosions, brutal fighting, amplified blows to the heads, all of it rife with automatic weapons.\u00a0 \u201cBang.\u00a0 Down.\u00a0 Owned,\u201d as Stallone\u2019s character describes his mission in life.\u00a0 And just to be sure we get the studios\u2019 motives, a lead bullet (Hollow point?\u00a0 Round nose?\u00a0 Soft point?) is fired straight at camera, at the audience, ripping through the Warner Brothers, Dark Castle and IM Global logos in rapid-fire sequence.<\/p>\n

Are you talkin\u2019 to me?\u00a0 Or the suburban family with two teenaged kids?\u00a0 No, actually they\u2019re talking to 18-24 year olds, the highest per-capita movie attendees in the country (MPAA Theatrical Market Statistics, 2011<\/a>), and arguably the ones most likely to be influenced by this kind of madness.\u00a0 You know what would really be informative?\u00a0 Conduct surveys of viewers coming out of these movies and get their take on gun control, the NRA, the Second Amendment, background checks, et al.\u00a0 I\u2019m betting there\u2019s a lot to learn about pro and anti-gun control supporters and movie audiences, and their political affiliations.\u00a0 NBC Nightly News reported recently that 55 percent of Republicans compared to 27 percent of Democrats owned guns\u00a0 \u2013 which shouldn\u2019t surprise anyone given their respective stances on gun control.<\/p>\n

And here\u2019s a related example of the bloodied path the NRA would have us on: the announcement this week that the NRA has its own video game, called \u201cNRA Practice Range<\/a>,\u201d originally classified for users ages 4 and up, and callously introduced a mere month after the Newtown tragedy.\u00a0 \u201cPlayers\u201d aim at targets in the shape of coffins, and for an extra $.99 get access to use assault weapons, like the AK-47, and M-11 sniper rifles.<\/p>\n

And in response, here comes a video game called \u201cBullet to the Head<\/i> of the NRA\u201d – launched on the Dramatica Encyclopedia Forums website this week by someone known only as \u201cgizmo 01942\u201d \u2013 which has NRA\u2019s president Wayne LaPiere in the crosshairs of a weapon, and with the click of the mouse the player can \u201ckill\u201d him, and see his head disintegrate in blood (ibid).<\/p>\n

Remember – LaPiere steadfastly claims \u201cguns don\u2019t kill people,\u201d and, following the Sandy Hook tragedy, said \u201c\u2026 there exists in this country \u2026 a callous, corrupt and corrupting shadow industry that sells and stows violence against its own people\u201d in the form of \u201cvicious, violent video games.\u201d Indeed.<\/p>\n

But I digress \u2013 back to more movie trailers from this week \u2026<\/p>\n

The trailer for Parker <\/i><\/a>has two characters dressed as a clown and a priest \u2013 that\u2019s reassuring, right? \u2013 committing what look like flat out executions; Pain and Gain<\/i> \u2013 based on a true story \u201c\u2026 about a couple of Florida steroid-abusing knucklehead body builders who become criminals involved in an extortion ring \u2026\u201d<\/p>\n

The upcoming movie, Pain and Gain<\/em><\/a>, includes a mass killing in a Chinese restaurant with assault weapons \u2013 a sure fire feel good flick, right?; Dead Man Down<\/i> offers up what looks like a special break down assault weapon with its own executive-style briefcase, destined to facilitate murder, assassination, torture and massive wreckage in the film because, as it advertises, \u201cBlood Demands Blood;\u201d and on it goes \u2026 Broken City, The Call, Oblivion, Dead Man Down<\/i> \u2013 each set to debut between now and\u00a0 March, and each with its own unique version of gun-driven violence.\u00a0 There\u2019s more; these are just trailers I saw at two movies this week.<\/p>\n

To be clear:\u00a0 I am not advocating censorship of any kind.\u00a0 The movie industry has a rating system designed to at least address who can see these films in general release.\u00a0 Censorship of any kind has no place in our society, none.\u00a0 But I do wonder just what the hell is going on with all this?\u00a0 Why these kinds of movies have so much appeal?\u00a0 And to who?\u00a0 And where does it all go?\u00a0 How far?\u00a0 And what does it all say about the world we live in?\u00a0 And finally\u2026 what impact it has on the grotesque level of murders by guns in the US?<\/p>\n

NRA\u2019s LaPiere also claims<\/a>, \u201cThe only way to stop a bad person with a gun is a good person with a gun.\u201d\u00a0 In other words \u2013 arm everyone.<\/p>\n

It all makes you wonder who will be the last person standing, doesn\u2019t it?<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s doubtful anyone can prove a direct link between \u201cmovie violence\u201d and the abhorrent level of murder by guns in the US. But it is certainly part of the reinvigorated and broader debate on gun control following the horrifying mass murders at the Newtown Elementary School – an issue caught in the \u201ccultural violence\u201d element of the debate that also includes video games, television and the like.<\/p>\n","protected":false},"author":8864,"featured_media":5354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257,18,1320,19,17],"tags":[2195,2202,2192,2197,2201,2188,2196,2187,2189,1651,2194,2204,2200,2199,2190,2191,2193,2203,2198],"class_list":["post-5353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-and-entertainment","category-culture","category-media","category-opinion","category-politics","tag-ak-47","tag-broken-city","tag-bullet-to-the-head","tag-bullet-to-the-head-of-the-nra","tag-dead-man-down","tag-hollywood","tag-m-11","tag-movie-violence","tag-newtown-elementary-school","tag-nra","tag-nra-practice-rang","tag-oblivion","tag-pain-and-gain","tag-parker","tag-robert-redford","tag-sundance-film-festival","tag-sylvester-stallone","tag-the-call","tag-wayne-lapiere"],"yoast_head":"\nIt's Show Time! 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