{"id":5935,"date":"2014-11-19T08:59:55","date_gmt":"2014-11-19T16:59:55","guid":{"rendered":"http:\/\/www.fogcityjournal.com\/wordpress\/?p=5935"},"modified":"2014-12-30T11:49:12","modified_gmt":"2014-12-30T19:49:12","slug":"san-franciscos-missed-opportunity-to-pass-anti-obesity-soda-tax","status":"publish","type":"post","link":"https:\/\/www.fogcityjournal.com\/wordpress\/5935\/san-franciscos-missed-opportunity-to-pass-anti-obesity-soda-tax\/","title":{"rendered":"San Francisco\u2019s Missed Opportunity to Pass Anti-Obesity Soda Tax"},"content":{"rendered":"
\"Proposition

Proposition E, San Francisco’s effort to curb obesity, failed to pass due to a failure of imagination.<\/p><\/div>\n

By Ralph E. Stone<\/a><\/strong><\/p>\n

November 19, 2014<\/p>\n

It is now old news that San Francisco’s proposed Soda Tax (Proposition E) did not pass and Berkeley\u2019s (Measure D) did.\u00a0 Proposition E would have placed a two-cent per ounce tax\u00a0on sugar-sweetened beverages while Berkeley’s Measure D will now place a one-cent per ounce tax.<\/p>\n

Proposition E<\/a>\u00a0required a two-thirds majority to pass because the tax revenue would have gone into a special fund for recreation and nutrition programs in schools and parks. \u00a0Proposition E received\u00a055 percent of the vote, less than the two-thirds requirement for passage.<\/p>\n

Berkeley’s Measure D required only a majority to pass because the tax funds will go into the general fund. Measure D passed easily with 75 percent of the vote.<\/p>\n

Why the interest in a soda tax? \u00a0Research<\/a>\u00a0has shown\u00a0that reducing sugar-sweetened beverage consumption would reduce the risk of obesity,\u00a0type 2 diabetes, heart disease\u00a0and other chronic health problems.<\/p>\n

What is puzzling is why the authors of Proposition E chose to have the tax proceeds go to a special fund rather than to the general fund, thus requiring a two-thirds majority to pass.<\/p>\n

According to San Francisco Supervisor Scott Wiener, who spearheaded the legislation, “Had we gone with a general tax, Prop E would have lost badly.\u00a0 We would have been lucky to get more than 40% of the vote.\u00a0 San Francisco isn\u2019t Berkeley.\u00a0 For many people, what moved them from skepticism to yes were the guaranteed and important uses.”<\/p>\n

I am not sure I agree with Supervisor Wiener. \u00a0Surely, emphasizing the consequences of sugar-sweetened beverages resonated with voters as much as where the tax funds would have gone.<\/p>\n

The Proposition E authors knew or should have known that the American Beverage Industry would spend heavily to defeat the measure. \u00a0In fact, the ABI spent more than $10 million to defeat Proposition E. \u00a0In retrospect, the authors of Proposition E misread the voting public as to whether they would support a tax for general purposes which would require only a simple majority for passage.<\/p>\n

The bottom line: Berkeley now has an anti-obesity soda tax and San Francisco does not.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is puzzling is why the authors of Proposition E chose to have the tax proceeds go to a special fund rather than to the general fund, thus requiring a two-thirds majority to pass.<\/p>\n","protected":false},"author":1230,"featured_media":5962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,19,17],"tags":[454,2700,455,2698,65,1050,2699],"class_list":["post-5935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","category-opinion","category-politics","tag-diabetes","tag-heart-disease","tag-obesity","tag-proposition-e","tag-san-francisco","tag-scott-wiener","tag-soda-tax"],"yoast_head":"\nSan Francisco\u2019s Missed Opportunity to Pass Anti-Obesity Soda Tax - Fog City Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fogcityjournal.com\/wordpress\/5935\/san-franciscos-missed-opportunity-to-pass-anti-obesity-soda-tax\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Francisco\u2019s Missed Opportunity to Pass Anti-Obesity Soda Tax - Fog City Journal\" \/>\n<meta property=\"og:description\" content=\"What is puzzling is why the authors of Proposition E chose to have the tax proceeds go to a special fund rather than to the general fund, thus requiring a two-thirds majority to pass.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fogcityjournal.com\/wordpress\/5935\/san-franciscos-missed-opportunity-to-pass-anti-obesity-soda-tax\/\" \/>\n<meta property=\"og:site_name\" content=\"Fog City Journal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fogcityjournal\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-19T16:59:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-12-30T19:49:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fogcityjournal.com\/wordpress\/wp-content\/plugins\/2014\/11\/ChooseHealthSFxx.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ralph E. 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