Lennar, Recycled

District 6 Supervisor Chris Daly
Photo by Luke Thomas

By Chris Daly

May 15, 2008

The Lennar Corporation has more dollars than sense. They’ve spent well over $2,230,000, but their own polling shows them trailing a ragtag group of progressives and community folks who’ve spent less than $10,000!

Now Lennar is franticly trying to narrow the gap on Proposition F, airing commercials, sending out glossy mailers, placing billboards, and running an Astroturf field operation. They’re so desperate; on Tuesday they were giving out t-shirts for votes! They even sent me their Facebook invitation, “Hey Go down Early to City Hall and vote! You will be getting a free t-shirt if you go… Yes on G!! No on F!!!!!” (By the way, in typical Lennar fashion, they closed up the messages section, due to quite the backlash from the progressive-leaning local Facebook community.)

While I’ve previously posited that Lennar is trying to buy this election, I never thought they’d stoop so low.

On Friday, the Bayview Committee for Affordable Housing will be hosting our first fundraiser, but we know that we need to do more with less. With the backing of major environmental organizations, the Sierra Club, the League of Conservation Voters, Livable City, and SF Tomorrow, we’re going to practice sustainability and environmentalism by recycling all those Lennar materials!

Photo by Andy Blue

That’s why on Friday I will be buying a drink for everyone who brings in their own Yes on F/No on G campaign material– made from recycled Lennar propaganda. (That includes you, Andy Blue!) But there will be no freebies for your votes.

Photo by Andy Blue