Benefit Magazine announces launch of Benefit Magazine on 960AM The Quake

July 28, 2006

SAN FRANCISCO – Benefit Magazine Inc., the only American magazine that supports those engaged in the lifesyle of giving, today announced that Benefit Magazine Radio begins airing Sunday, July 30, 2006 at 6:00 pm on 960AM the Quake, San Francisco’s Progressive Talk Radio Station.

Benefit Magazine launches in September as a 96 page magazine serving 50,000 readers in the San Francisco area. The focus of the magazine is the lifestyle around giving by highlighting those involved through volunteering and giving.

Benefit Magazine Radio is hosted by Tim Gaskin, Founder and President of Benefit Magazine Inc The premiere episode features stories on Homeless Connect with Alex Tourk, Coach Larry Kane, The Hamilton Family Center with Harry Denton, Donors Choose, Breast Cancer Emergency Fund with Mike Smith, The Susan G. Komen Card, San Francisco EARN with Ben Mangan and the events calendar with Ralph Hyman.

"The radio version of Benefit Magazine will reach more even more people than the magazine," said Gaskin. "What we are seeing is a thirst and a real hunger for news about people who are doing well by doing good. The more ways that we can share these inspirational stories, like radio or television, the better our community is for it. We’re trying to spark or ignite the charitable impulse in others and certainly give listeners more choices when they make their volunteer or charitable decisions"

About Benefit Magazine Inc.

Benefit magazine is the essential and authoritative voice of the new philanthropic lifestyle embracing arts, culture, education, community, environment, health, rights and giving.

Benefit Magazine is the first publication that recognizes that philanthropy is no longer a stand alone endeavor but a personal decision that is being viewed through the prisms of personal interests.

Indeed, it has become a lifestyle. And non-profits that are trying to speak directly to donors and doers without understanding their philanthropic lifestyle are suffering for it. Arts, culture, education, environment, health, rights, giving and more are all now intertwined with people’s philanthropic lifestyle, and Benefit is their essential and authoritative guide for that world.

The readers of Benefit Magazine are the doers and the donors who attend events, give time and energy in their community, and the non-profits and foundations themselves.

The core audience is made up both of the hard-core philanthropists and the emerging, active donors, people from the age of 25 to 45 who are embracing this philanthropic lifestyle with open arms. They are 60% female and 40% male and most make well over $100,000 a year. They view their philanthropic lifestyle through the lens of how they define themselves and understand that the world of philanthropy also embraces arts, culture, education, environment, health, rights and giving.

For further information contact:

Dorian Adams
Publisher
Benefit Magazine Inc.
415-433-2345
Fax 415-433-1648
Email: dorianadams@comcast.net
www.benefitmagazinesf.com

Tim Gaskin
West Coast Sales
Orleans International, Inc.
Phone: 415-433-2345
Cell: 415-632-8381
Fax: 415-433-1648
www.orleansintl.com
www.kingspridelamb.com

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