CAMPAIGN LAUNCHED FOR DISASTER READINESS
From the Office of the Mayor
Thursday, September 8, 2005
Mayor Gavin Newsom announced yesterday the launch of a new public
service campaign urging residents to prepare for emergencies.
The new campaign reminds San Franciscans that the first 72 hours
following a major disaster are the most difficult and urges residents
to visit www.72hours.org, to learn
how they can prepare their homes and families to survive the immediate
aftermath of a catastrophic event. The public service announcements,
which ask "Are you Prepared?" will appear on buses,
bus shelters and lamp posts throughout the City, beginning in
Since taking office Mayor Newsom has made emergency planning and
readiness a top priority. Under his watch, the City has revised
its Emergency Operations Plan (EOP) for the first time in a decade
to provide for a coordinated response from all City first-responders,
as well as detailed plans for activating emergency shelters, clearing
debris, evacuating residents and other extraordinary situations
that may arise. Additionally, the Office of Emergency Services
and Homeland Security is leading the development of a new emergency
response plan that includes State OES, the10 Bay Area Counties,
and the Cities of Oakland, San Jose, and San Francisco.
In his comments Mayor Newsom acknowledged last week's tragic events
in the Gulf region saying, "Hurricane Katrina clearly illustrates
the need for both governmental and individual emergency readiness,"
The Mayor continued saying, "Whether it's an earthquake,
tsunami or a terrorist attack, San Francisco's first-responders
have a plan and are ready to do their jobs but our residents must
do their part as well and that means being prepared. I urge all
San Franciscans to visit www.72hours.org
to learn how they can become emergency ready."
Online since March, www.72hours.org
was created by the Office of Emergency Services & Homeland
Security to educate San Franciscans on how to prepare for an emergency.
Annemarie Conroy, Director of the Office of Emergency Services
& Homeland Security called the website "vital tool in
the City's comprehensive emergency plan," saying "In
an emergency, people always want to know what they can do to help
-- having supplies to last 72 hours is the best way to support
San Francisco's emergency responders."
Www.72hours.org provides a downloadable
checklist of items to create an emergency supply kit and the steps
needed to develop a household disaster plan. There is also information
about how to respond to specific incidents such as an earthquake,
tsunami or fire as well as information about how to become a certified
neighborhood emergency response provider through the NERT program.
The next NERT training begins September 9, in the Sunset. To learn
more about NERT go online to www.ci.sf.ca.us/site/sfnert.
The Newsom administration also convenes quarterly meetings of
the Disaster Council, to update City department heads, the Board
of Supervisors and local non-profits about disaster response.
The Office of Emergency Services and Homeland Security also convenes
monthly tabletop exercises with the city's first responders to
prepare for a wide variety of disaster scenarios. Mayor Newsom
has also created SFGives, to allow residents and city employees
to lend their support to the hurricane relief effort. To learn
more call (415) 554-7111or go online SFGives@sfgov.org.