Google, eBay form multiyear partnership
By Anna Molin, Bay City News Service
August 29, 2006
Internet giants Google and eBay Monday announced a multi-year
partnership that gives Google monopoly on providing text-based
advertising on eBay's non-U.S. Web sites while also integrating
"click-to-cal'' advertising on the companies' U.S. and international
shopping and search platforms.
Just a few months ago, eBay, the world's largest online marketplace,
signed a similar text and graphic-based advertising sales agreement
with one of Google's main search engine competitors, Yahoo, for
eBay's domestic Web sites.
That agreement also involved "click-to-call" advertising,
where users click on an ad's link or icon to call merchants or
advertisers over the Internet using Yahoo's Messenger with Voice,
eBay's Skype or Google's Google Talk services.
"This agreement underscores how much we value eBay as a
partner," Google's Chief Executive Officer Eric Schmidt said
in a statement released Monday. "Our technologies will allow
us to connect users to relevant advertising across eBay's international
properties. By working together to promote click-to-call functionality
through Google Talk and Skype, we are offering advertisers another
innovative way to connect with customers."
Months of testing for both initiatives are expected to begin
in early 2007, after which implementation would start depending
upon the test results.
Under way is also a Skype user option to download a Google toolbar
that will feature a button from Skype.
"People continue to evolve how they shop, communicate and
advertise online," eBay's President and Chief Executive Officer
Meg Whitman said in a statement. "By combining the power
of eBay in e-commerce and Skype in communications with Google's
leadership in search and advertising, we can increase the usefulness
of the Internet for shoppers, merchants and advertisers around
The companies will reportedly share revenue for certain components
of the deal, although details were not provided.
Copyright © 2006 by Bay City News, Inc. -- Republication,
Rebroadcast or any other Reuse without the express written consent
of Bay City News, Inc. is prohibited.