Shaklee appoints 2004 Nobel Peace Prize Laureate
Global Ambassador of tree-planting campaign
Supports Laureate's Goal to Plant One Billion Trees
Mohammed Nuru, Deputy Director of Operations Dept. of Public
Theo Ikummaq Inuit Native Global Warming 101
Dariush Kayhan Ex Director of San Francisco Connect
Roger Barnett - Chairman and CEO of Shaklee Corporation
Charlotte Shultz Chief of Protocol of the State of California
and the City
and County of San Francisco.
Photo courtesy Shaklee
August 16, 2006
SAN FRANCISCO --Shaklee Corporation, the number one natural
nutrition company in the U.S., announced its commitment to a greener
planet by naming 2004 Nobel Peace Prize Laureate Wangari Muta
Maathai, founder of the grassroots environmental organization
Green Belt Movement, Global Ambassador of the company's "A
Million Trees. A Million Dreams" tree-planting campaign.
The company also agreed to support the Green Belt Movement goal
to plant one billion trees. The announcement was made here at
Shaklee's 50th Anniversary celebration.
"The Shaklee brand is available in five countries, yet
our concern for the environment spans the globe," said Roger
Barnett, Shaklee Chairman and CEO. "As our business expands
to 50 countries in the next decade, so too must our steps to protect
Barnett said Shaklee's direct selling distribution channel offers
a natural way to promote tree planting at the grassroots level.
"Our distributors talk to people face-to-face, often one-on-one.
If we inspire them to plant trees, they in turn can inspire others."
In her new role as Global Ambassador, Dr. Maathai will help Shaklee
promote environmental conservation and educate Shaklee members
and distributors on the importance of tree planting.
"The legacy of environmental stewardship is quite strong
at Shaklee," said Barnett. "Our founder, Dr. Forrest
C. Shaklee, felt it was our duty to protect nature, since nature
takes care of us. Our products promote the health of people and
the planet, so helping Dr. Maathai spread Green Belt Movement's
message just makes sense."
Shaklee has its own long association with the environment. In
1960, the company introduced one of the first biodegradable cleaners
and in 2000, Shaklee became the first Climate Neutral certified
organization in the world - it completely offset all greenhouse
gases associated with its operations. Most recently, Shaklee's
50th Anniversary Convention was the first carbon neutral convention
in San Francisco history.
About Green Belt Movement (GBM)
Green Belt Movement (GBM) was founded by 2004 Nobel Peace Prize
Laureate Wangari Muta Maathai, the only person to win a Nobel
Prize for the environment. GBM's philosophy and approach is based
on the premise that truly sustainable development can only take
place through recognizing the intimate and fundamental link between
the environment, democracy, and peace. The planting of trees is
the planting of ideas. By starting with the simple step of digging
a hole and planting a tree, we plant hope for ourselves and for
future generations. Through the process of mobilizing people to
action, GBM addresses a wide range of issues that directly affect
the lives of individuals, particularly women, and their families,
including education, access to water and equity. People then begin
to stand up for their rights and those of their communities. It
is their empowerment that truly leads them to decide to prioritize
the environment, good governance, and cultures of peace.
For 50 years, Pleasanton, California-based Shaklee Corporation
has been a leading provider of premium quality, natural nutrition
and personal care products, environmentally-friendly household
products, and state-of-the-art air and water treatment systems.
The number one natural nutrition company in the U.S., Shaklee's
brand is synonymous with high quality and efficacy, representing
one of the most well-established names in the nutritional supplement
and direct selling industries. With a robust product portfolio,
including over 48 patents and patents pending worldwide, Shaklee
operates in Canada, Japan, Malaysia, Mexico and the U.S., and
has over 750,000 members worldwide. For more information, visit