Bay Area cities and counties fighting junk mail
By Adam Martin, Bay City News Service
January 29, 2006
The San Francisco Department of the Environment, in coalition
with other Bay Area counties and cities, has undertaken an advertising
campaign aimed at reducing the amount of junk mail flowing into
the area's mailboxes.
The campaign, sponsored by the Bay Area Recycling Outreach Coalition,
started about two weeks ago, according to department spokesman
Mark Westlund. It will continue for about another four weeks.
The campaign includes print and radio ads that urge consumers
to write to companies that send them junk mail and ask to be taken
off those mailing lists.
The coalition's Web site includes a downloadable kit that includes
postcards and letter templates that can be printed and mailed
to the major clearinghouses.
Westlund said the coalition has been in existence for about 12
to 15 years and has undertaken campaigns annually to try to address
common environmental problems like waste management.
The coalition can be found on the Web at http://www.stopjunkmail.com
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